DURING MY STUDY IN UTRECHT, I WAS GIVEN THE TASK OF CREATING A NEW LINE OF HAIRSTYLING PRODUCTS FOR ETOS CALLED 'FUX'. AS PART OF THIS PROJECT, I WAS RESPONSIBLE FOR DESIGNING THE PACKAGING FOR A HAIR WAX CONTAINER, WHICH WAS A KEY PRODUCT IN THE FUX LINE.
TO MAKE THE PACKAGING STAND OUT ON THE SHELF, I TOOK A UNIQUE APPROACH AND INCORPORATED A PLAYFUL AND ENERGETIC GRAPHIC CONCEPT. I USED BOLD COLORS, MODERN TYPOGRAPHY, AND EYE-CATCHING GRAPHICS TO CREATE A VISUALLY STUNNING DESIGN THAT APPEALS TO THE YOUNG AND TRENDY TARGET AUDIENCE OF THE FUX LINE. MY GOAL WAS TO CREATE PACKAGING THAT NOT ONLY CAPTURED ATTENTION BUT ALSO REFLECTED THE PERSONALITY AND IDENTITY OF THE FUX BRAND.
THIS PROJECT ALLOWED ME TO SHOWCASE MY SKILLS IN VISUAL DESIGN AND COMMUNICATION AND DEMONSTRATE MY ABILITY TO CREATE ENGAGING AND EFFECTIVE PACKAGING DESIGN.
