IN MID-2022, I WAS HONORED TO UNDERTAKE THE TASK OF CREATING A COMPREHENSIVE BRAND IDENTITY FOR TWO OF MY ESTEEMED FRIENDS, THE FOUNDERS OF LUXX DESIGN. THEIR COMPANY IS A LUXURY BRAND THAT SPECIALIZES IN OFFERING A WIDE RANGE OF PREMIUM-QUALITY TABLES AND FURNITURE ITEMS.
THE AIM OF THE BRAND IDENTITY WAS TO ACCURATELY REFLECT THE SOPHISTICATION, ELEGANCE AND EXCLUSIVITY OF THEIR PRODUCTS AND TO POSITION LUXX DESIGN AS A LEADING PROVIDER OF HIGH-END FURNITURE SOLUTIONS. THE PROCESS INVOLVED EXTENSIVE RESEARCH, CREATIVE IDEATION AND COLLABORATION WITH THE FOUNDERS TO DEVELOP A BRAND STRATEGY, VISUAL IDENTITY AND MESSAGING THAT ACCURATELY REFLECTED THE ESSENCE OF THEIR BRAND.
THE RESULT WAS A COMPREHENSIVE BRAND IDENTITY THAT EFFECTIVELY COMMUNICATED THE BRAND'S VALUES, POSITIONING AND PROMISE TO ITS TARGET AUDIENCE, AND SUCCESSFULLY DIFFERENTIATED IT FROM ITS COMPETITORSIT.
