FOR THE SECOND EDITION OF MOTION AT CLUB REX IN HILVERSUM, WE CONTINUED THE EVENT’S VISUAL IDENTITY THROUGHOUT THE YEAR. THIS EDITION INTRODUCED A DISTINCT PURPLE GLOW, DESIGNED TO BLEND SEAMLESSLY WITH THE BLUE BASE AND ADD A FRESH ENERGY TO THE CAMPAIGN. ALONGSIDE THE UPDATED LOOK, WE DELIVERED A FULL SET OF VISUALS AND PROMOTIONAL MATERIALS TO STRENGTHEN RECOGNITION AND SET THE TONE FOR THE NEXT CHAPTER OF THE CONCEPT.
MAIN FLYER
MORE VISUALS
WE'VE ALSO DESIGNED THE LAST INFO AND TIMETABLE ANIMATION, ENSURING A CLEAR AND VISUALLY COHESIVE PRESENTATION OF ALL ESSENTIAL EVENT DETAILS.
THE ARTISTS
WE’VE ALSO DESIGNED A SERIES OF ARTIST POSTS, GIVING EACH ACT A CLEAR SPOTLIGHT WITH CONSISTENT TYPOGRAPHY AND A COHESIVE VISUAL STYLE ACROSS THE ENTIRE CAMPAIGN.
THE TEASER
WE’VE ALSO CREATED A SHORT TEASER TO SPARK CURIOSITY AND BUILD HYPE, SETTING THE TONE FOR THE CAMPAIGN BEFORE THE FULL ANNOUNCEMENT DROPPED.
THE PROMO
WE’VE ALSO CREATED ADVERTISEMENT CONTENT DESIGNED TO BOOST TICKET SALES, USING STRONG CTAS.
