AS A 19-YEAR-OLD DESIGNER, I WAS THRILLED TO HAVE THE OPPORTUNITY TO DESIGN AN OFFICIAL BILLBOARD FOR THE UP-AND-COMING ARTIST VIC WAVY IN DECEMBER 2020. THIS PROJECT WAS AN EXTENSION OF MY WORK DESIGNING THE ALBUM COVER FOR VIC WAVY'S ALBUM "HET WAS ALLEMAAL EEN DROOM", AND I WAS EXCITED TO CONTINUE COLLABORATING WITH HIM.
I POURED ALL OF MY CREATIVE ENERGY AND TECHNICAL SKILLS INTO CRAFTING A STUNNING DESIGN THAT WOULD CAPTURE THE ATTENTION OF PASSERSBY. THE BILLBOARD WAS PROMINENTLY DISPLAYED IN SEVERAL HIGH-TRAFFIC LOCATIONS IN ROTTERDAM, INCLUDING THE ROTTERDAM CENTRAL PLAZA INDOOR, ROTTERDAM CENTRAL PLAZA KAREL DOORMANSTRAAT, ROTTERDAM CENTRAL PLAZA WEENA, ROTTERDAM COOLSINGEL BEURSZIJDE, ROTTERDAM COOLSINGEL GEVEL, AND ROTTERDAM COOLSINGEL KRUISING.
MY DESIGN PROCESS INVOLVED CAREFUL RESEARCH AND ANALYSIS OF THE ARTIST'S STYLE AND TARGET AUDIENCE, AS WELL AS COLLABORATION WITH VIC WAVY HIMSELF TO ENSURE THAT THE FINAL PRODUCT WAS ALIGNED WITH HIS VISION AND BRAND IDENTITY. I CREATED A VISUALLY STUNNING BILLBOARD THAT EFFECTIVELY COMMUNICATED VIC WAVY'S UNIQUE STYLE AND MUSICAL GENRE.
OVERALL, THIS PROJECT WAS AN INCREDIBLE OPPORTUNITY FOR ME TO SHOWCASE MY TALENT AS A YOUNG DESIGNER AND MAKE A MEANINGFUL CONTRIBUTION TO THE PROMOTION OF A TALENTED ARTIST. I AM PROUD TO HAVE BEEN A PART OF THIS PROJECT AND LOOK FORWARD TO MORE EXCITING OPPORTUNITIES IN THE FUTURE.
